Posted by eric wesely
Filed in Arts & Culture 15 views
Packaging and printing involves different processes. A brand must keep everything in mind if it wants to get good-quality packaging and printing. GSM paper is something that needs to be known. What is GSM paper? GSM is Grams per Square Meter and it measures the weight of paper. The metric matters as it lets one know how thick the paper is and how durable it is. It also determines how it will handle ink and the printing results it will give.
It lets one know whether the paper will be flimsy and of a low-quality or strong and durable. Before choosing which packaging material to get a business must know the weight and thickness of the paper to get the right material according to the product's needs.
The following looks at how GSM paper enhances brand perception and value:
GSM is the universal metric that is employed to measure different features of paper. This includes its weight, density, as well as thickness.
Different projects need different paper densities. The right weight needs to be selected according to your needs. The following are some common GSM ranges and what they can be used for:
● 35-55 GSM: This includes ultra-lightweight paper. It is really thin and fragile. It is often used for newspapers and when many advertising inserts need to be made.
● 70-100 GSM: This tends to be the common weight of paper present in everyday office printers. Premium notebooks utilize 100 GSM paper to prevent ink ghosting.
● 120-170 GSM: This is thicker than normal paper. It is however still flexible. High-quality marketing flyers and posters can be made with this paper.
● 200-250 GSM: This is lightweight cardstock. It has a slight bend and can be used to make brochure covers and heavy-duty posters.
● 300-400+ GSM: This is heavyweight cardstock. The material is thick and rigid and has a premium and durable feel. Luxury packaging needs this thickness.
All businesses want to end up with good-quality packaging that will make the product reach customers in good-condition. The packaging even needs to give a positive first impression to the consumer base which can convince them to buy the product.
GSM will let the business know the thickness and durability of the paper and whether it will be able to effectively protect the product that is being packaged. If the paper has a low GSM it will be thin and flexible. It will tear easily.
If the paper has a higher GSM it will be stronger and can give a brand a high-quality box that will protect the product. Luxury brands will choose paper with a high GSM to get a rigid box which protects fragile products and gives an immediate image of quality.
The following looks at some GSM figures that one can consider:
● Low GSM: This is 70-120. The paper is thin and is often used to make everyday flyers and letterheads. It will quickly tear.
● High GSM: This is 200 - 400+. It includes stiff cardstock. Products can remain secure in the box when they are being transported and handled.
A brand must get high-quality printing which will portray a positive image of it to the consumer base. The paper GSM figure impacts the quality of printing.
If the GSM paper is thicker and has a higher GSM, it will be able to absorb ink effectively. Colors will not bleed into the paper. The results will be good and of a high-quality.
Low-GSM paper tends to be transparent. When one needs to print on both sides, it is possible that the text will be seen through the back. This does not look professional.
Therefore a business that wants to convey a positive image of itself and show customers it believes in quality will need to choose paper with a higher GSM which will give good-quality printing results.
The GSM paper a business chooses will determine the quality of packaging it will get as well. Packaging must fold into boxes and not crack if the product is to remain secure in the box. The right GSM will make sure the box has crisp and clean edges without damaging the paper’s good-quality structure.
High-GSM boards are able to manage heavy loads. Therefore stacked boxes will not crush each other when they are placed on store shelves.
Paper that is really thin for a particular printer, will end up getting jammed in the printer. On the other hand if the paper is really thick, the printer will not be able to place it through the machine. This is why a business must be sure the paper it is getting will be perfectly right for the printer.
GSM meaning paper is important for businesses to know if they want to end up with good-quality packaging that has high-quality printing results. This can enhance the image of the brand in front of the consumer base.
If you are looking for the right GSM paper, feel free to contact EZ Custom Boxes.
EZ Custom Boxes gives clients:
● Durable and sturdy packaging materials
● Professional advice on choosing the right GSM paper
● Wholesale packaging
Contact Details:
● Email: support@ezcustomboxes.com
● Phone: +1-888-515-1263
